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July 28, 2010 • Blog, Poll release

Tulchin Research Conducts First Comprehensive Survey of Vaccination Attitudes with the Alameda Department of Public Health

The Alameda County Public Health Department (ACPHD) released public opinion survey results today identifying possible cultural barriers that hinder flu vaccination among the county’s residents, with a particular focus on underserved populations, including African Americans, Asian Americans and Latinos.

This first comprehensive survey on flu vaccination in California was conducted by Tulchin Research, a leading polling firm, and made possible by the California Department of Public Health (CDPH) with funding from a Centers for Disease Control and Prevention (CDC) Public Health Emergency Response grant designed to increase the influenza vaccination rates among hard-to-reach populations.

See the rest of the poll release here.

There were several findings that were particularly noteworthy and we wanted to highlight.

  • Alameda County residents express more concern for the seasonal flu than the H1N1 flu.
    • Residents report a higher vaccine rates for seasonal flu than H1N1 flu, and
    • More would choose the seasonal flu shot over the H1N1 flu shot if forced to decide.
    • Combining the two flu shots into one increases the likelihood of Alameda County residents getting the flu shot.
  • The doctor’s office is the preferred location for getting a flu shot.
  • The family is a powerful motivator to compel residents to get a flu shot, even among those who initially indicate they are not inclined to get a flu shot this year.
  • The most persuasive messages for getting a flu shot focus on:
    • Protect your family and loved ones;
    • Protect yourself; and
    • One shot will do it all (seasonal flu and H1N1 vaccine in one).

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