What We Do
Public Opinion Research & Strategic Consulting
At a time when it is growing increasingly difficult to conduct accurate and reliable telephone polling due to changing consumer behavior and the rise of cell phones and demise of landlines, we have earned a reputation as one of the country’s most accurate pollsters and proven time and again that political and issue-based polling can still be accurate if done properly and with methodological innovation. To provide such accurate data, we employ a range of methodologies that we customize for each client.
With more than four decades of experience in constructing, conducting, and analyzing traditional telephone surveys, Tulchin Research is a leader in providing accurate and reliable telephone polls. Whether by voter list, Random Digit Dial (RDD), or hard-to-reach specialized audiences, Tulchin Research can find the methodology best suited for your needs.
Tulchin Research regularly conducts online polls among adults, membership groups, registered voters, and likely voters for political candidates and advocacy groups. We are very familiar with this emerging methodology and can discuss with you in more detail if this approach is right for your research needs.
With traditional survey research facing challenges due to the demise of landlines and the rise of cell phones, we have developed new innovative methodologies that can overcome these challenges while still retaining our best-in-class accuracy by conducting surveys using multiple modes including telephones, online and texting.
In-language surveys and hard-to-reach audiences.
We routinely conduct interviews in multiple languages including but not limited to: Arabic, Cantonese, Korean, Mandarin, Spanish, Tagalog, Urdu and Vietnamese. We have experienced challenges and identified solutions for contacting respondents of color and conducting research in the most diverse cities and states, including significant work in California, Hawaii, New York City, and Texas.
Tulchin Research is a leader in recruiting, developing, and moderating focus groups for qualitative analysis. As both a medium for fostering in-depth discussions and testing graphics, visuals, and advertisements, focus groups provide a forum for qualitatively assessing issues and candidates.
In-person focus groups.
We conduct dozens of in-person focus groups across the country every year on a wide range of topics. We are able to recruit highly targeted audiences and hone in on challenging issues to help develop effective messages for our clients that resonate with the public and can break through the clutter.
Online focus groups.
Tulchin Research employs the most up-to-date online research platforms, including online focus groups that combine the best aspects of qualitative and quantitative research. Online groups allow us to interact in real-time with small or large groups, engage participants in free-form discussions, and test virtually any kind of message or media.
Tulchin Research has extensive experience working with online forums for testing ads, using dial ratings and obtaining impressionistic responses to graphics. We also conduct ad-testing through in person and online focus groups. By using online panels of respondents and voters to test media and track qualitative findings, online web tests are a staple of media consulting for Tulchin Research.
Online ad test.
Test ads to large pools of respondents testing many ads to figure out which ads are most effective with a broader population and with key swing audiences; ability to dial test the groups online
In person focus groups.
Test ads by showing them to people in smaller format discussion groups to get in-depth qualitative feedback
In person dial tests.
Test ads by showing them to a larger set of respondents in one setting; can break out the groups into smaller groups for qualitative discussion
Modeling / Data Analytics
With the rise of Big Data, we are doing an increasing amount of sophisticated analytics. We partner with leading predictive analytics firms to develop custom-built models for clients to make their outreach efforts more efficient and effective.