As pollsters and strategists for Eric Adams, we helped to navigate the Brooklyn Borough President to victory over a crowded Democratic primary field for mayor in New York City’s first ranked choice voting election in 2021. Later that year, Tulchin Research was recognized by City & State Magazine as one of New York’s “Power 75” political consultants.
Our research served as the foundation for Adams’ winning strategy and identifying the opportunity to build upon his Brooklyn base to win citywide with a multiracial coalition of working-class voters, lead by Black and Latino voters, while also appealing to Outer Borough Caucasians and Asian Americans. Our polling refined his messaging platform, and Adams dominated the field on the issue of balancing safety and justice. With rising crime and gun violence across the city, Adams ran on a platform that remained firmly committed to police accountability and criminal justice reform while emphasizing the need to keep communities safe.
We emphasized his personal story of having been beat up by police as a teenager and then becoming a police officer to reform the system while serving the people and keeping New York neighborhoods safe. Running as a “blue-collar mayor” committed to “safety and justice,” Adams came from behind to win the nomination and is on track to become New York City’s first Black mayor in 29 years.
Adams graciously credited our team for our contributions, tweeting that Tulchin Research is “the best in the business.”